Tastemaker

Lead the design and implementation of influencer program at Peerspace
Overview
Peerspace is an online marketplace that connects professionals and businesses to unique spaces directly from local hosts.

We launched Tastemakers, our influencer program at Peerspace, to increase brand awareness and acquire new customers. In order to do this, we partnered with influential creatives to showcase the uniqueness of our spaces across social media. ‘Tastemaker’ was built to be personalized and connect potential customers to our product by including Peerspace locations directly on the page. By making these pages about the Tastemaker and not Peerspace, they were more excited to share their page with their followers in an authentic way.  

I lead the design and implementation of ‘Tastemaker’ site with multiple opportunity into product. Since our team had a very limited engineering resources to produce my designs, I proposed to use a tool called ‘Webflow’, builder website with no coding needed, so I can build the site instead.
Role
Designer
Duration
January 2018 - March 2018
team
Social Media Manger: Stephanie W.
View Tastemakers   →
Goals
1. Create brand awareness
2. Aquire new users
Success metrics
1. Increase engagement with users
2. New user sign-ups
Outcome
Within the first month of launch, we’ve had:
· Impressions: 1,049,850
· Total Engagement from Tastemakers: 115K
· Sessions to Tastemaker pages: 25,437
· Sign-ups: 250
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